01 — About Induna

Appointed to advise.
Built to deliver.

Our name

The meaning behind the brand

In Zulu tradition, an induna was a chief's most trusted appointed advisor and commander — selected not by inheritance, but by demonstrated wisdom, loyalty, and strategic judgement. The induna operated at the intersection of counsel and execution.

We chose this name deliberately. It captures precisely what senior advisory should be: appointed expertise, trusted judgement, and counsel that earns its place at the highest table.

in-DOO-nah  ·  Zulu  ·  noun

02 — Leadership

Senior-led. Always.

Every client engagement is led by a principal. No juniors presenting borrowed work.

Mark Friedenthal
Founder

Over 30 years of experience across asset management, wealth management, and private banking, including a long tenure as Chief Investment Officer at ADCB. Previous Senior Executive Office accreditation within the ADGM regulatory framework. Deep familiarity with ADGM FSRA and DIFC DFSA operating environments.

Board experience across institutional and investment contexts.

“The best advisory relationships are built on trust earned over time — not credentials alone. We invest in understanding your mandate as thoroughly as we understand the markets.”

30+
Years advisory experience
UAE
Local Roots
GCC
Regional expertise
CIO
Institutional track record
03 — Our principles

How we work

Authoritative

Direct, confident counsel. We tell clients what we believe, not what they want to hear.

Independent

No product shelf. No distribution agreements. Our advice serves your interests exclusively.

Precise

Exact language. Structured thinking. No filler, no jargon, no borrowed frameworks.

Grounded

Rooted in regional realities. We understand the ADGM and DIFC environments from the inside.

Discreet

Client relationships are confidential by default. We never disclose engagements without consent.

Accountable

We own our recommendations. Accountability to outcomes, not just to process.

Next step

Ready to explore an advisory relationship?

We work with a select number of clients and take on new engagements only when we can deliver genuine value. We would be pleased to hear from you.

Start a conversation